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COMING
SOON!
WHO THIS IS FOR:
Organizations or Corporations that interact (or hope to) with the media.
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Executives or others who interact (or hope to) with the media.
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Organizations, Corporations, or Executives who want to expand their reach.
Organizations or Corporations that have the threat of a crisis (now or in the future).
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Meet Your Coaches Jillian Mele & Marisa Brahney
INTRO
SECTION 1: WHAT IS MEDIA TRAINING ANYWAY?
SECTION 2: WHY MEDIA TRAINING IS A GAME CHANGER
SECTION 3: REAL WORLD SCENARIOS: WHEN MEDIA TRAINING REALLY MATTERS
SECTION 1: HOW THE MEDIA WORKS: A BEHIND THE SCENES LOOK
SECTION 2: THE RISK FACTOR: WHY COMPANIES MUST HAVE A CRISIS PLAN
SECTION 3: THE OPPORTUNITY FACTOR: LEVERAGING MEDIA FOR POSITIVE COVERAGE
SECTION 1: WHAT THE MEDIA IS LOOKING FOR
SECTION 2: IN-PERSON VS VIRTUAL INTERVIEWS: KEY DIFFERENCES
SECTION 3: CRAFTING IMPACTFUL TALKING POINTS
SECTION 1: THE POWER OF BRAND MESSAGING
SECTION 2: BRIDGING: REDIRECTING WITH CONFIDENCE
SECTION 3: THE CORE STATEMENT CHALLENGE
SECTION 1: SOUNDBITE SPEAK
SECTION 2: PROJECTING CONFIDENCE THROUGH BODY LANGUAGE
SECTION 3: EYE CONTACT THAT ENGAGES
SECTION 4: VOCAL INFLECTION: BRINGING YOUR WORDS TO LIFE
SECTION 5: SMILING: SMALL CHANGE, BIG IMPACT
SECTION 6: WHAT TO WEAR ON-AIR
SECTION 7: OVERCOMING A MEDIA MISSTEP
SECTION 8: FINDING YOUR SPEAKING FLOW: MASTERING PACE AND PRESENCE
EXCLUSIVE:
TIPS FROM
2 SEASONED
JOURNALISTS
WHO KNOW TODAY'S MEDIA!
SECTION 1: A DEEP DIVE: VIRTUAL VS. IN-PERSON INTERVIEWS
SECTION 1: A DEEP DIVE: VIRTUAL VS. IN-PERSON INTERVIEWS
SECTION 3: THE PROS GUIDE TO VIDEO: DO + DON’T
SECTION 4: THE PRO’S GUIDE TO AUDIO: DO + DON’T
INQUIRE
FOR
PRICING
MODULE 1: MEDIA TRAINING 101: WHY IT MATTERS
MODULE 2: THE 24/7 MEDIA LANDSCAPE
MODULE 3: PREPARING FOR A MEDIA INTERVIEW
MODULE 4: MAXIMIZING YOUR INTERVIEW MOMENT
MODULE 5: COMMANDING THE CAMERA: POLISHING YOUR PRESENCE
MODULE 6: THE VIRTUAL INTERVIEW: A MODERN MEDIA MUST
THE KICKER
JILLIAN & MARISA'S FINAL MESSAGE AND A SIGNATURE COMMUNICATION ACTIVITY!